Where each dollar goes
| Mailer-only campaign | LeadQuiver digital-first | |
|---|---|---|
| Typical campaign cost | $6,000–$10,000+ per ~10,000-household drop | You set the ad budget; platform and attendance fees are published on the pricing page |
| Adding a mail drop | The vendor's mail program price, typically bundled into the quote | +$2,250 direct-mail program fee per campaign that includes direct mail, charged once at the first production drop; print and postage at cost, never marked up — on the pricing page too |
| Response you can see | Response rates commonly under 1%; results arrive as a stack of RSVPs | Live dashboard — registrations, confirmations, and pacing vs. goal in real time |
| Lead time | Print proofs ~a month out; pieces land ~2 weeks before the event | Digital campaigns launch in days once creative is approved |
| Mid-campaign steering | None — the drop is the drop | Shift budget between hooks, boost an underfilled session, or kill what isn't working |
| What you pay for | Pieces mailed, whether or not anyone comes | Your choice per campaign: a flat campaign fee, or verified attendance — pay per household that walks in, with no campaign fee on top; no-shows cost nothing |
| Attribution | Tracking phone lines and RSVP codes, reconciled by hand | Every registrant carries its source; cost per appointment computed per campaign |
Mail figures are industry-typical ranges for advisor dinner-seminar campaigns, not measurements of any specific vendor. We'll publish our own campaign benchmarks as first-party data accumulates.
When mail still wins
Mail reaches people who never see your ads, and a physical invitation still carries weight with the audience these dinners serve. That's why LeadQuiver doesn't ask you to quit mail: run your mailer, point its QR code and RSVP line at our funnel, and let the reminders, call lists, and check-in run here. When you can see what each channel's seat costs, the budget argues for itself.
Run both. Measure both. Keep what works.
Bring your last campaign's numbers to the walkthrough and we'll do the math together.
Book a walkthrough