Registrations don’t grow your book. Appointments do.
Most seminar vendors sell you mailers and a headcount, then disappear after dinner is served — the follow-through that converts a full room into booked reviews is left to you. Seminar Engine is built around the number that matters: cost per appointment. Everything in the platform exists to move it down.
One platform, four moves
Launch
Build the campaign in minutes: topic, venue, sessions, capacity. You get a fast, compliant registration page with ad tracking wired in — and an AI pre-check that screens your creative against FINRA 2210 before it ever goes to your broker-dealer.
Fill
Every registrant gets an instant confirmation, then perfectly timed email and text reminders. Replies like “C to confirm” are captured automatically, and anyone who hasn’t confirmed lands on a prioritized call list for your team.
Host
On event night, check guests in from a phone or tablet while the live dashboard tracks seats filled in real time. No clipboards, no guessing who showed.
Convert
Attendees and no-shows get different follow-up sequences the morning after — attendees are pushed to book a review, no-shows are invited to the next date. Every appointment is tracked back to the dollar that produced it.
From ad dollar to signed client — one unbroken line
Every campaign reports cost per registrant, per attendee, and per appointment — so your next campaign starts from evidence, not a hunch.
Everything between the ad and the appointment
Live fill dashboard
Watch registrations, confirmations, and seats fill in real time — pacing against your goal, not a weekly PDF from a vendor.
Automated reminders
Email and SMS sequences that send exactly once, on time, per guest and per session. Confirmations captured by reply, automatically.
Confirmation call lists
A daily, prioritized worklist of who to call — unconfirmed first, notes and outcomes logged in one place.
AI compliance pre-check
Screen ad copy and landing pages against FINRA 2210 and the Marketing Rule before submitting to your broker-dealer — catch issues while they’re still cheap to fix.
True cost per appointment
Log spend (or sync it from Meta), and the platform computes cost per registrant, per attendee, and per booked appointment for every campaign.
Works with your mail vendor
Already running direct mail? Import registrant lists from your existing vendor and run the reminders, calls, and follow-up here. Switch on your timeline.
Built for outcomes, not mail volume
You see the whole funnel
Legacy seminar vendors report registrations and stop there. Registrations don’t pay for the dinner — appointments do. We track spend → seats → appointments → clients, and show you the cost of each.
Your data stays yours
Every lead, call note, and outcome lives in your account — exportable any time. No proprietary platform holding your pipeline hostage.
Follow-up is the product, not an afterthought
The morning-after sequence, the no-show recovery, the appointment tracking — the part of the funnel where the money actually is — is built in, not left to your front desk.
Compliance-aware from the first draft
Educational-first copy, required disclosures, and an AI pre-check tuned to FINRA 2210 — so review cycles with your broker-dealer are shorter and calmer.
Your next seminar can prove itself.
Set up your first campaign in an afternoon — or import the one you’re already running.
Get started